Press Release

The Power to Motivate for People Performance

San Carlos, CA, August 10, 2005: Merchandise reward programs have the power to motivate employees to reach new levels of service excellence. Some of the biggest challenges in the HR industry today are employee retention and performance improvement. Many companies are turning to incentive programs to overcome these challenges. According to the Researchers for the International Society of Performance Improvement in a study entitled Incentives, Motivation and Workplace Performance, “properly constructed incentive programs can improve performance by as much as 44 percent in teams and 25 percent in individuals.”

One common question company’s face while developing an incentive program is non-cash versus cash reward. Research performed by Dr. Scott Jeffrey, University of Waterloo, has shown that tangible rewards are more effective as motivators. Non-cash incentives allow the individual to differentiate the award from other compensation. People envision themselves using the reward while cash used for other expenses is easily forgotten. Cascade Promotion Corporation can help your company offer enticing rewards, such as high tech digital cameras and plasma Sony televisions that participants would love to own but may not typically buy for themselves.

By developing a tiered merchandise reward program for one of their major accounts, Cascade created an enormous buzz among employees which generated high levels of service performance. The program recognizes the various levels of service contribution as awarded by management. The employees are then awarded points for redemption and are able to choose from an array of the finest brand name merchandise. The results motivate team members toward performance, reward specified levels of service and establish beneficial social pressures such as high praise and public recognition.

Cascade realizes that recognition programs must not only be dynamic but also cost effective. By serving as factory direct manufacturers’ representatives for many of the incentive industry’s top suppliers, Cascade is able to bring you the world’s most recognized brands at the best possible price. In addition, they conduct regular reviews with each manufacturer and implement rigorous cost stabilization plans thereby working to meet their client’s bottom line.

For over 20 years, Cascade Promotion Corporation has been one of the largest and most successful providers of fully integrated incentive merchandise promotions that achieve measurable results. Our elite corporate client list includes: Hilton Hotels, Pepsi, Wells Fargo, SBC and Reebok. We represent and distribute best-in-class brands, including AT&T, Black & Decker, Callaway, Coach, Coleman, Cuisinart, Godiva, Minolta, Movado, Sony, and Waterford.