Press Release

Loyalty Programs that Count

San Carlos, CA, August 10, 2005: With loyalty programs ubiquitous, loyalty marketers need to incorporate new tactics to maintain and increase existing program success. The best way to tackle this challenge is by differentiating loyalty programs. To address this challenge a combination of new technologies and innovative programs is the key to developing meaningful rewards. According to marketing expert John Romero, “The key is knowing how to “capture and hold” a patron by “striking an emotional chord and creating a desire.” These enhanced value propositions leverage participant’s desire for new, value-added, experiential and inspiring rewards.

Cascade Promotion Corporation provides solutions to break through the ubiquity of the average loyalty program by incorporating new and innovative loyalty technologies, strategies and program designs. Across a wide range of industries, Cascade has been a trailblazer in developing and implementing fully integrated loyalty programs that meet their clients’ goals. By forecasting upcoming trends in merchandise Cascade satisfies the demand for popular items and stays one step ahead of their competitors.

Cascade strives to deliver value on all counts by offering a wide range of solutions and a commitment to service excellence in a turnkey solutions package. Services’ include program conception and development, implementation, tracking, research, administration and precision fulfillment. At the heart of everything they offer is the manufacturer representative contracts and the finest branded incentive products for every application. The result: the best possible value for your promotion investment.

For over 20 years, Cascade Promotion Corporation has been one of the largest and most successful providers of fully integrated incentive merchandise promotions that achieve measurable results. Our elite corporate client list includes: Hilton Hotels, Pepsi, Wells Fargo, SBC and Reebok. We represent and distribute best-in-class brands, including AT&T, Black & Decker, Callaway, Coach, Coleman, Cuisinart, Godiva, Minolta, Movado, Sony, and Waterford.